Jet Li Adidas WuJi

The new line of WuJi apparel is out. WuJi is Jet Li’s Adidas line of clothes – it is currently a top selling line for Adidas here in China. I believe the line is expanding distribution to more parts of Asia and the world. We’ll have to stay posted to see how that develops!

Anyways! Now that the Adidas marketing campaign is already in full motion and we’ve attended a Q4 promotion event and all the posters are up.. I can finally see the results of some fun and hard work put in from a few months back. Knowing that I also had a wushu background, I got put to the test to come up with some choreography and poses that Adidas, the photographer, and Jet would be happy with… and that was also in line with their theme and so on…

Here are some photos from the day of the photo shoot.

Jet Li Adidas Photo Shoot Choreography

The picture above is me on the monitor (we both had shaved heads at this time!). After I discussed the pose and angles with the photographer, he would set up all the lighting and take all the test shots with me until we were satisfied on a result. For this shot all parties involved decided to go with a more powerful and grounded feel.. so I decided to go with a lower stance that felt more solid, but at the same time avoided the typical horse stance and fist pose or front stance and punch pose. I feel we see Jet in this pose less often so although it’s a small drop in his large bucket of poses.. and we are trying to fulfill a certain marketing need, it was my 2 cents of freshness for this shot.

Jet Li Adidas WuJi Q4 Campaign

Here is Jet’s poster in the main Adidas store in Beijing. I think initially I made the pose a little more aggressive and he slightly modified it to make it feel more upright / a more holistic healthy feel. I know most might be thinking.. “whatever, it’s just a simple wushu pose” but truthfully our body language speaks a lot… even a slight lean forward or down can make someone seem more imposing or threatening, whereas having your chest and body upright might feel more comforting.. etc.. so these were some thoughts that went through my head while aligning everyone’s requests. I just wanted to put my full effort into it since this is what I enjoy doing.

Here we have an outdoor shot. It was shot by the Great Wall – very beautiful view of the sunset.

adidas wuji choreo

So first Adidas specified they wanted a kicking motion pose. We wanted an action pose, but we also wanted to keep a wushu element in the shot… so my idea originated from a front snap kick or front push kick and sort of evolved from there.

After seeing the initial poses and options Jet decided it would be more exciting to catch the pose “in motion” meaning.. seeing the kick before final extension. His creativity and uniqueness always amazes me.

Jet Li Adidas WuJi Pose

The way he pulls off the moves is always just right. I think that for me his style is his style and has definitely had a huge impact on the sport of wushu… but it’s not something to be consciously “replicated” – I think as a sense of self becomes more and more strongly defined you can offer your own “style” and in this way can offer more in the way of innovation and creation.

Anyways, for me this is just a look back at some of the work I did last year and now I get to see some of the fruits of that! =)

So I’ve been out in Beijing for a little over 2 weeks now. Why did I move out here? I got an offer to work for Jet Li / The One Foundation and in less than 24 hours I had decided I would relocate everything to Beijing. A frequent slogan of the one foundation is that with “one” it symbolizes a beginning to something. Without 1 there can not be a 2 and subsequent growth.

People ask me what do I do? This is such a difficult question because there’s just so much. As much as the previous assistant explained and prepared me for what was in store when I got off that plane, actually diving into it head on was a completely different sensation. I remember 3 days in RW constructively told me “stop sighing… I know it’s a lot to take in. I sighed a lot when I first got here too, but I know you can handle it.” ..and since then I do feel a better grasp on things of course, but I just wanted to use that quote to exemplify how much was going on.

One Foundation Research Institute Ceremony

So a quick recap of some of the things that happened in the life of Alfred Hsing upon first arriving. I feel like I barely drop off my 2 huge luggage bags and before I know it I am on a plane again. We essentially traveled to Shanghai, Changzhou, Hangzhou, Macau, and back to Beijing in 7 days or so. We had meetings, lunches, interviews, dinners, red carpet events, philanthropy discussions, and press conferences to attend throughout the day. The first first day on the job for me was the announcement of the One Foundation Research Institute at Beijing Normal University. After that it all blends together, but a few notable events include meeting the CEO of Alibaba.com, fighting our way out through a mob of fans, seeing Jet promote his “WuJi” Adidas line, first hand tour of part of the Shanghai Expo, and attending press events for his latest movie “Ocean Heaven”.

Ocean Heaven

I had the opportunity to watch Ocean Heaven with the One Foundation team. Let me cue you all in on both real quick in case you don’t know. Ocean Heaven is a non-action film starring Jet where he is the father of an autistic child. One of the reasons he did this film was to support various causes and create awareness for people out there. This sort of ties in with the One Foundation in terms of his aims to help others. The One Foundation was created in 2007 and the simple message is that everyone should do a little every month because the world is one big family. He says that above all.. before we get into races and genders and who owns what and who does what.. we are all humans and we share one earth.. so we should all do our part to help out. That is a very high level explanation, but day to day there is a LOT more going on. He and the team are always striving to develop and grow the foundation so that it can do more in cases of natural disasters, poverty, education, health, and environmental protection.

Ocean Heaven Red Carpet Event

Wushu
I think it’s cool that Jet was one of the first that broke through and brought wushu to the world and a couple of wushu generations later I am still practicing wushu and working alongside him. We had a brief chat about who I trained with and it was cool that he knew most of the people and they were people that competed in his era and or trained with him. We had a meeting with some wushu federation members and it came up that I would be attending the Sport Accord Combat Games which they are helping to host.

For the Sport Accord Combat Games I will be competing in changquan only. Some friends in China asked to see my longfist form and some videos since youtube is BLOCKED in China.. I’ve uploaded my videos on youku.com! Here are two clips:

Social Life
I haven’t had much time to go out since I’ve just started working, but I was able to hang out with some friends at Shi Cha Hai and train once or twice with the Beijing Wushu Team. Although I’m working a lot and learning a ton, I need to remind myself to stay in shape still… on top of that, I need to keep in shape for this last tournament in August at least. I also have interacted with Jet’s previous assistants and they have all been very talented and very cool people.

Food
One thing about this job is that food and hotels are never shabby. I have had some really delicious food the past few weeks. The other half of the time when we are not out at a restaurant room service becomes your friend.

Thank You Room Service

Thoughts
I am definitely learning a lot out here. I do not for a second regret this decision although to be honest at times I do think to myself “I could be in LA with family and friends. I could be in an environment where I know all the places; I know the people around me; the language, roads, etc are more familiar” but then I do consider that this is a very rare opportunity to take in as much as possible from the movers and shakers of the world. We’ve met UN officials, real estate moguls, and the largest web entrepreneur in Asia. I am very passionate about the work we do and it just so happens that the things my boss is involved in happens to be “business, entertainment, and martial arts.”

Jet and Wang Shi